In 2013 I was asked to re-design all corporate media for VG Bild-Kunst, which is a non-profit association representing 54,000 artists and organizing themselves into a society so that they can jointly administer their copyright claims that cannot be realistically administered individually. My task was to refresh their image while keeping proven elements like the red color or the bold frame. Secondly all literature and forms etc. had to be cleaned up in order to increase usability and legibility. The result is a very straightforward design language preserving the corporate personality while transferring the brand towards the present age.